Using water purifier will be the trend in the next decade

Research firm Precedence Research estimates that the global water purifier market will grow significantly over the next decade.

24-01-2025

According to Forbes, the company valued the market at $43.2 billion in 2022 and predicts it will nearly triple over the next decade, to $120.38 billion by 2032, at a compound annual growth rate (CAGR) of 10.79%.

ECOONE.VN

There are solid grounds for this assessment.

Drinking water faces many sources of contamination

Research by the non-governmental, non-profit organization Environmental Working Group found that 50% of respondents felt their tap water was unsafe to drink, and they had good reason to be concerned.

A recent study by the United States Geological Survey (USGS) estimated that at least 45% of tap water in the United States contains man-made chemicals called PFAS, which stands for perfluoroalkyl and polyfluoroalkyl substances.

PFAS are synthetic chemicals, also known as forever chemicals because they do not break down in the environment or the human body. They are commonly found in consumer products such as cleaning products, non-stick cookware, and personal care products such as shampoo, dental floss, and nail polish.

While the effects of PFAS on human health are still being studied, the US Centers for Disease Control and Prevention (CDC) points out that they may increase the risk of kidney or testicular cancer, high blood pressure or preeclampsia in pregnant women, and increased cholesterol.

In addition, we are increasingly facing water problems of our own making - such as lead contamination in 25% of California schools and child care centers. Therefore, people have good reason to distrust the quality of ECOONE tap water in their homes.

According to Forbes, despite the best efforts of municipal water treatment facilities, water treatment systems often cannot withstand or remove synthetic contaminants such as PFAS, herbicides, pharmaceuticals, etc.

That is also the reason why many businesses and schools, hotels, gyms or offices increasingly prioritize the use of water filtration systems at the point of entry, optimal filtration systems in the form of standing cabinets, under-counter, tabletop, etc. to ensure customers, employees and students have clean water to drink. ecoone.vn

Of course, unclean tap water is not a problem unique to the United States. Rapid urbanization in developing countries has made it difficult for governments to build the necessary infrastructure, thus creating an urgent need for people to purify their own water.

In India alone, which has seen a large number of people migrate to urban areas over the past decade, the water purifier market is expected to grow from $2.8 million to over $5 million by 2028.

Growth Drivers

The growth of the water purifier industry is not driven by a single factor but by the growing global demand for clean water, coupled with significant advances in water purifier manufacturing technology. New features that improve convenience and water cleanliness are driving more consumers to invest in home water purifiers. Specifically:

- Advances in water purification processes: Urban water systems are often unable to remove modern contaminants such as pharmaceuticals or PFAS. However, advanced water purification processes in new water purifiers can remove more impurities and harmful chemicals than previous generations of purifiers.

- Remineralization: In addition to purifying water, some new water purifiers can adjust the taste to suit consumer preferences. Water purifiers can change the taste of water by releasing trace chemicals into the water during the filtration process, and the drinker can adjust the taste to their liking. Additionally, some systems can improve water quality by adding beneficial minerals and alkalizing, electrolyzing water to create fresh alkaline ionized water, and oxidizing water.

- Self-cleaning features: Older water purification systems required a lot of maintenance, but modern water purifiers can largely clean themselves. Some new systems use activated oxygen, which can create a chemical-free cleaning process on stainless steel components, including the tank and internal system, and significantly reduce the time and effort required to keep the equipment clean while still ensuring virus and bacteria resistance. ecoone

- Consumer awareness: The final factor driving the use of water purifiers is the growing awareness of consumers about the harm caused by disposable plastic water bottles. The growth of the water purifier market goes hand in hand with the similar growth of the reusable bottled water market, which is expected to increase to USD 14.6 billion by 2032.

(using plastic bottles for daily drinking can increase microplastic particles in the body - drink water directly from the Magnetic Water Machine with Alkaline Ionizer, always available at ecoone.vn. Encourage pre-orders with USD for 50% off or VND for 45% off, priority for the first 99 customers before February 14, 2025)

A market full of challenges and opportunities

Richard Razgaitis, member of the Forbes Council and CEO and co-founder of water filtration equipment company FloWater (USA), commented: There are currently many companies operating in the water filtration field, which increases competition, leading to more innovation, more diverse choices for consumers and more attractive prices.

With the current positive market trend, Mr. Richard believes that there is still a lot of room for growth in the industry because the market is still in the early stages of widespread adoption of water filtration technology.

Businesses are currently the largest buyers, meaning the direct-to-consumer market has not yet been fully exploited. As clean water becomes more of a pressing issue, people will increasingly want to control the quality of their ecoone water sources to feel secure that the water they and their families drink is safe and healthy.ecoone

Therefore, Mr. Richard believes that future water purifier designs should focus on smaller, simpler, more user-friendly devices that are easy to maintain without requiring any specialized knowledge. The more companies can reach consumers directly where they live, the more opportunities they have to develop the market.